Artificially flavored. 40% fewer calories than sugared gum. Calorie content of this size piece has been reduced from 5 to 3 calories. Contains bioengineered food ingredients. Now! For an even cleaner feeling! (As compared to previous formula). ADA Accepted: American Dental Association. Helps prevent cavities when chewed for 20 minutes after eating. Questions? Comments? Call 1-800-974-4539. Questions? Comments? Call 1-800-Wrigley (1-800-974-4539). Dispose of properly.