New look! Same deep rich flavor. The deep rich flavor of Yuban coffee comes from a carefully selected blend of beans from Latin America and other tropical regions around the world. Yuban was originally blended more than 100 years ago for special occasions with family and friends. Today, Yuban coffee still makes the perfect companion for conversation with its signature taste and tantalizing aroma. This canister is 100% recyclable. Roasted in California: The rich, full-bodied beans you are about to savor have been expertly roasted in California since 1950. Yuban's distinctive signature taste is preserved by sealing in the freshness of carefully selected beans known for their superior quality and rich aroma.