Dark. Intense. Strong. Release the aroma. Release the aroma. Founded in Gavle, Sweden, Gevalia is renowned for quality and craft. 100% Arabica beans are carefully slow roasted and snap cooled to lock in their full flavor and aroma. Perfectly cared for coffee, so you can enjoy the perfect cup. Majestic Roast: Distinctively bold and enticingly dark with a strong, full-bodied flavor and a rich finish.