FRANZIA REFRESHING WHITE
The world's most popular wine. Drip-free smart tap. Since 1906. Premium wine. Table wine with natural flavors. A new beginning - Teresa Franzia, my grandmother, planted her first vineyard along the road to Yosemite in 1906. Her family survived Prohibition by selling these grapes to home winemakers back East. When Prohibition ended, my father and his six brothers and sisters rebuilt the winery brick by brick, barrel by barrel - everyone pitched in. After the war, my uncle's new advertising slogan, Make Friends with Franzia, introduced a new generation to wine. Our revolutionary Fresh to the Last Glass Winetap system made its debut in 1978. Because it was more convenient and offered better value than bottles, Franzia started to catch on. It went on to become the world's most popular wine and the first (and only) Winetap to freshness date every package. As we enter our second century of winemaking, we strive to uphold Teresa's legacy of quality, freshness and value. Not just by winning competitions around the world, but more importantly, by helping to bring the enjoyment of good wine to your home each night. The award winning wines of Franzia stay fresh to the last glass, even after the package has been opened, because Franzia's patented Smart Tap spout and unique inner pouch prevents the oxidation that occurs in half empty wine-in-bottles.