Family owned & operated. Founded 1933. It's pretty simple really. We're an American family that's been making quality wines for American families since 1933. For four generations, Gallo Family Vineyards has been dedicated to giving you the best tasting wines at the best tasting price. We call it our Best Taste Promise. Our full-bodied Merlot is all about taste. It blends flavors of black cherry, ripe plum and hints of oak for a velvety richness. Gallo Family Best Taste Promise: See details on back. Learn more about our Best Taste Promise at www.GalloFamily.com or call toll free: 1-877-425-5696. Vinted and bottled by Gallo Family Vineyards, Modesto, CA.