Whisky with natural cinnamon flavor. Red hot. Ignite The Nite: What you have here is smooth whisky with a fiery kick of Red Hot Cinnamon. It tastes like heaven. Burns like hell. What happens next is up to you. www.fireballwhisky.com. Toll Free: 866-SAZERAC. Alc 33% by vol (66 proof). Produced by Sazerac Co., Inc., Louisville, KY.