Soft & sweet. Bon Appetit. At Nature's Own, we pride ourselves on doing things the way we believe they ought to be done. So when we set out to create a Brioche style Butter Roll recipe your family would love, we knew it had to be perfectly crafted. Our bakers worked tirelessly to come up with a delicious, buttery roll with a subtle sweetness they would be proud to serve at their own family gatherings. Because to offer anything less just wouldn't be in our nature. Get to know your bread. No. 1 selling bread brand (Nature's Own Brand Breads are the No. 1 selling bread brand based on the unit sales numbers reported by syndicated IRI data for the total U.S.).