Texas Baked Since 1908. Since 1908, Mrs Baird's Bread has stood for quality and softness. Ninnie Baird always said, If you're going to do something, do it right. And we still uphold her values today. We start with fine ingredients, we never rush the baking process, and the result is a bread of legendary softness, smoothness and taste that's enriched with more than 100 years of family tradition. Mrs Baird's: Texas Born. Texas Bread.