Soft & sweet. Get to know rolls. No. 1 selling bread brand (Nature's Own Brand Breads are the no 1 selling bread brand based on the until sales numbers reported by syndicated IRI data for the total US). Bon Appetit: At Nature's Own, we pride ourselves on doing things the way we believe they ought to be done. So when we set out to create a brioche style hot dog roll recipe your family would love, we knew it had to be perfectly crafted. Our bakers worked tirelessly to come up with a delicious, buttery roll with a subtle sweetness that would be the perfect way to elevate their own families backyard grilling favorites. Because to offer anything less just wouldn't be in our nature.