A sandwich made with Merita® Enriched Sliced White Bread is something worth sharing. Merita White Bread is baked soft, using the finest ingredients. This two-pound loaf of bread is perfect for camping trips, school lunches and busy families. Sliced bread makes whipping up delicious lunches quick and easy so that you can get back to family time. Enjoy bread with the quality and taste you expect from this cherished brand. In 1901 William Fisch and Herman Malchow started producing breads as Highland Bakery in Birmingham, Alabama. The single retail bakeshop had one horse-and-wagon route. An award known as the MERIT-A award was presented to bakery products with the highest merit. Highland Bakery consistently won the award and displayed the symbol “MERIT-A” on the packages. By mistake, a printer left out the hyphen, and thus, the name MERITA was born.