Vitamin enhanced & extra moisturizing. Softens skin. Hypoallergenic. Dermatologist tested. Doctor recommended. Trusted by Moms for generations. Baby Magic Gentle Baby Lotion is a rich, creamy lotion enriched with vitamins that helps soften and nourish delicate skin. The Soft Baby scent will leave your baby smelling wonderful - as a baby should. Moisturizing emollients. All-day moisturization. Made in the USA.