Immediately soothes & relieves itch & irritation. Up to 12 hours significant itch relief clinically proven. Fragrance free & paraben free. Dermatologist recommended brand. Helps Heal the Itch: 12 hr. Clinically proven significant itch relief for up to 12 hours. Hypoallergenic; Fragrance free. Paraben free. Immediately soothes itchy spots to help heal skin. Skin irritation. Skin rashes. Eczema. Psoriasis. Insect Bites. Poison Ivy.